Platinum specializes in sourcing of products from multiple origins and their distribution across diverse destinations.

Platinum has succeeded in developing business prospects in West Africa in countries like Nigeria, Ghana, Ivory Coast and Republic of Benin.

Platinum is also actively pursuing other African markets like Angola, Cameroon, Senegal and Democratic Republic of Congo wherein there is a significant dependence on imports for products of mass consumption.

To effectively achieve its objectives in these markets, Platinum has strategically positioned its personnel in critical locations to operate dynamically in line with changing customer preferences and other market factors.

Platinum supplies to its associate companies, which have over past many decades, achieved market leadership status in products like rice, fertilizers,(Urea/NPK), sugar, chemicals, frozen food, construction machinery, building materials etc. The Group's products conform to strict international quality standards and undergo inspection in accordance with arrangement by highly reputed inspection agencies.

Platinum take pride in its strong associations with leading international suppliers from Europe, Asia, Africa and the USA.

With a strong presence in Africa and Middle East, Platinum aims to play a significant role in the growing Arab-African trade prospects in the coming years.

Rice
Rice has become a commodity of strategic significance in Africa, where it is grown and consumed in about 40 countries. According to economists, the demand for rice in West and Central Africa, the rice belt of Africa, is growing at the rate of 6% per annum—faster than anywhere else in the world.

This growth in demand for rice is largely the result of urbanization, which is growing at the rate of 3.5% per year in Africa—again the fastest in the world—and changing consumer preferences. As domestic rice production cannot meet this rising demand, West African countries have become heavily dependent on imports of this staple food. Rice imports in the sub-region have increased eight-fold to 4 million t per year since the 1960s, at an annual cost of over US$1 billion.

Platinum has specialized in sourcing from the flourishing origins of Asia and distribution to the needy regions of West Africa, efficiently managing the whole process through internally developed competencies in procurement, supply chain management, infrastructure management and marketing. Platinum has excellent relationships with prime suppliers of rice in Thailand, India and the USA to be able to sustain the necessary quality and stability necessary to hold its good stature in the business.

Fertilizers
West African countries like Nigeria and Ghana have been embarking on initiatives aimed at improving prospects of the agriculture in the region and have accordingly become leading importers of products like urea and NPK.

Platinum actively consummates fertilizer supply contracts with leading industry players in West Africa involving supplies to governmental bodies. Platinum has has supply arrangements with international traders and manufacturers to be able to meet its growing business requirements in this product line.

Building Materials
Countries in West Africa are experiencing higher expenditure on infrastructure projects coupled with enhanced private sector participation in real estate.

In the GCC, project developments have exceeded all expectations, resulting in exponential growth of infrastructure requirements, aided by favourable government policies.

Platinum has sensed the opportunities in these markets for creating a range of products that would meet the demand and has leveraged on its international presence to fast track a range of product lines. Further, Platinum’s significant presence in both these regions presents an unique prospect for the company to realize the synergies in a profitable manner.